With endless summer days come endless opportunities to get out on the beautiful waters of lakes Hamilton, Catherine and Ouachita. Luckily, shops like Lake Hamilton Outfitters have everything one might need for a day on the water and much more.
“We have the best selection of women’s swimwear in town,” said Cathy Rasmussen, inventory and internet manager for Lake Hamilton Outfitters. “This season we’ve brought in more brands like Body Glove, Sky and Eden. We’ve even done two fashion shows to show off the new selection.”
Owned by Gregg Orr Marine, Lake Hamilton Outfitters has been open and serving families in Hot Springs since 2014. Summer is always the busiest season, Rasmussen said, and each year brings new trends in water sports which the company keeps up-to-date on.
“Wake surfing is huge again this year,” she said. “Women especially love this because it’s easier on the joints, and often more fun than traditional wake boarding.
“And whenever we bring in new products, we meet with our vendor. He goes through a whole class with us on the boards and products, that way our customers know we have the expertise to help them find something they can love to ride.”
Finding the perfect fit is the start to making great memories, she said.
“I had a mother come in just a few days ago, and they were look-
ing for the perfect boards,” Rasmussen said. “It’s an investment, but when they found what they wanted and were leaving, I said ‘Have fun and go make good memories.’ The mother said ‘That is exactly what it’s all about,’ and it’s true.
“I grew up here on the lake, and moved back because of those memories. As mothers, we want to give our kids those same memories. To see them light up when they’ve found the board they want is what matters.”
For those looking to learn a thing or two before buying, Rasmussen said representatives are brought in during the summer to do demonstrations with customers, particularly those interested in stand up paddle boarding.
“That’s something that’s finally taking off here,” she said of the sport.
But the sport regaining popularity among women is water skiing.
“More and more women are coming in looking for water skis,” she said. “I grew up water skiing, most women did, and it brings back good memories for them.”
Of course, a day on the water calls for all necessary safety measures, and Lake Hamilton Outfitters has that covered, as well.
“We carry all the boating supplies, life jackets from you down to your dog — everything to keep everyone safe,” she said.
If lounging and relaxing are more your style, the hottest new items are fun inflatables ranging from dessert shapes to swans and flamingos.
“Also our inflatable play pads that deflate to fit under a boat seat when you’re done are a huge selling item,” she said.
And the perfect gift for that lake house can be found here as well.
“We have a wide variety of lake house décor,” Rasmussen said. “We have women all the time coming in looking for something for themselves or for a hostess gift for someone else’s lake home.
“There’s really a little bit of everything here,” she said.